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Green Forums: Finca Gosén

Nestled in the fertile highlands of Santa Rosa, Guatemala, Finca Gosén is more than a coffee farm — it is a sanctuary of faith, family, and stewardship. With over 70% of the land preserved as forests and watersheds, Gosén safeguards the rivers that sustain both its crops and its neighboring communities.

At the heart of this mission is Doña Marta José, a woman of remarkable vision who, alongside her husband Wilson, leads the farm under the direction of God. Marta has blended innovation with tradition — cultivating award-winning varietals like the H1 Hybrid while honoring the heritage of Bourbon and Geisha.

From this soil and spirit emerges Café Pepita, the flagship coffee of Finca Gosén — a brand that brings the farm’s story, values, and flavors directly to the cup.

Under Marta’s leadership, Gosén has become a beacon for women-led, regenerative farming in Guatemala. Every bean harvested is a reflection of her devotion: strong like coffee, sweet like honey, and deeply rooted in the land she protects.

The Green Forums is an event series that invites producers and importers alike to share their stories and their coffees in an informal setting. Coffees will be made available to sample. This is a free event open to the public.

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November 1

Regalia Monthly Cupping